Michelle Gilbert

Telling the Story, Driving the Brand: Meet Michelle Gilbert

Brand Strategy, Market Growth & Purpose-Driven Messaging

Michelle Gilbert is a dynamic marketing executive with over 15 years of experience building brands, generating demand, and connecting businesses to the people they serve. As Vice President of Marketing at Easy RX Cycle, Michelle leads all aspects of the company’s marketing strategy — from brand development and digital engagement to customer education and strategic communications.

At the core of Michelle’s work is a belief that great marketing is about clarity, authenticity, and value. She brings a unique blend of creativity and data-driven precision to her role, ensuring every campaign not only resonates with customers but also supports measurable business goals. Her leadership has helped elevate Easy RX Cycle’s market presence and position the brand as a trusted, compliant, and innovative partner in pharmaceutical waste management.

Michelle’s background spans healthcare, environmental services, and B2B marketing, where she has led successful product launches, brand overhauls, and go-to-market strategies. Her ability to translate complex services into compelling narratives has made her a go-to voice for internal alignment, partner communications, and customer outreach.

Prior to joining Easy RX Cycle, Michelle held senior marketing roles at both growth-stage and enterprise companies, where she led teams through periods of brand expansion, digital transformation, and market repositioning. She is particularly skilled in content strategy, customer journey mapping, and cross-channel campaign execution.

Michelle holds a degree in Communications and an MBA in Marketing. She regularly contributes to industry roundtables on healthcare communications, sustainability branding, and B2B digital strategy.

Outside of work, Michelle enjoys photography, yoga, and discovering local food scenes. She’s passionate about using storytelling to drive positive impact — whether for a brand, a cause, or a community.

At Easy RX Cycle, Michelle’s mission is simple: build a brand that reflects the company’s values, earns trust with every touchpoint, and drives growth through clear, purpose-driven communication.